Selling A Business Can Increase the
Value 50+%

BY Basil Peters

The effect of strategy on exit valuation is one of the most challenging concepts for investors and entrepreneurs to intuitively understand. I didn’t ‘get it’ until I was fifty. It’s not that I am slow to learn, it’s just that, like a lot of things in life, it takes a few dozen experiences before the lessons really sink in. When those experiences are about selling a business and each data point can take a year, it can take decades to accumulate a complete understanding.

An extraordinarily valuable lesson for both entrepreneurs and investors is that when you sell a business, a well designed and executed exit strategy can often increase the business valuation by 50%, and sometimes by 100%.

Yes, that is correct. The business valuation can increase by 50 to 100% just because you sell the business well.

Another way to look at this is that the exit transaction, which occurs right at the end of the company lifecycle, can make you half again as much  money as all of the years of hard work that went into the business from the founding until you cash out. For example, let’s suppose you have worked very hard for three or four years to build a company that is fairly valued at $10 million based on standard valuation methods.

By designing and executing the exit well, you can often sell that same business for $15 million, or possibly even $20 million. This is not a fluke or random occurrence; it happens all of the time. (The important factor to keep in mind here is ‘well designed and executed’.)

Yes, I know it doesn’t seem intuitively obvious, which is why I’m writing this article.

My First Business Sale – Nexus Engineering

The first time I experienced the 50% business valuation increase was when we sold the company I co-founded in grad school – Nexus Engineering. We managed to sell it for about 50% more than everyone expected. I thought it was a fluke – a lucky accident. It wasn’t until I had seen the same 50+% business valuation increase about a dozen more times, and talked with quite a few smart guys who had each sold businesses a dozen times, that I appreciated this 50+% business valuation increase can happen much more often than most people realize.

Value Is Not Created Linearly

One of the ways to intuitively appreciate how extra value is created by the exit transaction is to extend a more familiar concept about how shareholder value increases earlier in the company lifecycle. Significant valuation increases usually occur in discreet steps rather than through smooth linear growth. These steep value increases occur when individual strategies are successfully executed. Familiar examples are strategic partnerships, marketing alliances, acquisitions, new locations and new products or services. These strategic initiatives almost always create more fundamental business valuation than all the hard work on execution that most of the company employees spend most of their days working on.

A well designed and executed exit transaction is the last, and usually largest, strategically driven increase in business valuation.

This non-linear increase in business valuation is described here.

Building Company Value

Markets for Selling Companies are Very Inefficient

The market for selling a business is very ‘inefficient’. This is one of the reasons a well designed and executed exit can easily increase the business valuation by 50% or more.

The market for selling companies is inefficient because:

  • there are very few buyers and sellers,
  • the market is illiquid, and
  • information is not easy to access

This post describes the market inefficiencies when selling a business and uses the residential real estate and NASDAQ markets as counter examples. It explains how this market inefficiency can contribute to a 50+% business valuation increase when you sell the business.

Strategic Value Can Be Very Different to Different Acquirers

One of the most important reasons selling a business well can increase the business valuation is the high degree of variability in the ‘strategic value.’ Very loosely, that is the increase in the value of a target company over its ‘financial value’. This page includes more on increasing strategic value during a business sale, including ways to discover and communicate it to prospective buyers.

Selling a Business Well Requires Multiple Bidders

In my opinion, almost every time you sell a business, the exit strategy should include multiple bidders. An active bidding process ensures predictability, negotiating strength, price maximization and good governance. Most importantly, it dramatically increases the probability of a transaction actually closing.

This post describes each of these elements in a successful company sale and explains how they contribute to the extra 50+% business valuation.

Excellent M&A Advisors Can Significantly Increase Business Valuation

After watching about a hundred exits, I am convinced that companies should be sold, not bought.

There is more  mystery around selling  businesses than there should be. It’s true that the dollar numbers are very large – they are probably the largest of all sales. It is also true that these are the most complex of ‘complex sales.’ But other than the size and complexity, selling a company is a pretty standard marketing and sales process.

It still all comes down to people. It’s people who make the decisions to buy and sell businesses. No matter how big the business for sale, these individuals, like all other investors, have psychological characteristics that make them susceptible to a well designed and executed sales strategy.

This means the skill of the sales person (M&A advisor) working with the  CEO to sell the business can have a large effect on realizing that final 50+% increase in business valuation.

No matter what it costs, engaging the very best M&A advisor will deliver a high return on investment – this page explains why.

Recent Case Study – Parasun

In my BC Tech Fund portfolio, I invested in 9 companies. About three years after the first investment, three of the nine had a liquidity event – one went public and two were acquired. This was not a happy accident; it was a necessary component of the portfolio strategy.  In that fund, I both selected companies I thought could execute early exits and worked actively with the boards and CEOs to sell the businesses.

The Parasun case study is posted here.

Public Company Examples

There are very few private company case studies that illustrate how selling a business well can increase the business valuation by 50% or more. Even when it happens, it’s not easy to quantify the difference in the business valuation before and after the exit transaction. That’s one of the reasons this concept is so unfamiliar to most private company investors and entrepreneurs.

Fortunately, the same dynamic occurs regularly in the public company markets. This page describes a few  public company examples which clearly show the business valuation increase when selling a company.


One of the most valuable lessons for both entrepreneurs and investors is that when you sell a business a well designed and executed exit strategy can easily increase the business valuation by 50%, and sometimes by 100%.